blog
Ask Roxanne: In Memory of Those Who Served
“Of the well over one million American veterans who lost their lives in service to their country, Wisconsin vets make up approximately 25,000. These brave men and women made the ultimate sacrifice serving in conflicts from the Civil War to the present day.” --- Scott...
Ask Rox: Giving A Helping Hand to Women Entrepreneurs
Ask Rox: Giving A Helping Hand to Women Entrepreneurs Being a self-made businesswoman I can attest to the fact that female mentors were few and far between over my (12?) years as an entrepreneur in Wisconsin & Minnesota markets. While some men helped, some got in...
Ask Roxanne: Reaching into Tomorrow’s Social Media Needs
Automation, mixed-reality and artificial intelligence--- could these be the driving forces for customer engagement and motivation of the future? If I was an experienced veteran predictor, I would say that video, from everything I’ve seen and heard at...
Top Takeaway from Social Media Marketing World 2017, Part 2
Didn't I talk about Social Media Marketing World 2017 in my last blog? Yes I did, but I didn't talk about something that few people talk about in social media circles: public speaking. Yes I know video is the coming thing. It is the rage with Facebook, Instagram and...
Ask Roxanne: Top Takeaway from Social Media Marketing World 2017
Tasked with using one word to describe the key takeaway from the recent Social Media Marketing World 2017 in San Diego, what would be my choice? VIDEO! I am just getting back home now but it is as fresh in my mind as when I heard it the first, second and 50th time....
Ask Rox: Why Go to a Social Media Conference?
Knowledge is coin of the realm in Social Media. Call it info, content, data, statistics, analytics, you want to be, as Flo says in the Progressive commercials “so in the know that you will be floating in, you know? Know.” But to acquire that cache of knowledge you...
Ask Roxanne: When is a Like Not Likeable?
So you click on a news feed item, from friend or stranger, and it resonates with you. Response? Click like. Let them know you appreciate the sentiment, political or ethical statement, get the joke, etc. But, in the background, someone else, something else, is lurking...
Ask Roxanne: What is HyperLocal and Why Does It Matter to Your Small Business
HypeLocal is a word your SMB will be hearing a great deal more of in 2017. Far from just being a trending social media darling buzzword, it will be a key part of the digital wiring for your small business on line presence. Columnist Jim Yu in a Search Engine Land...
Ask Roxanne Ross: Once Clogged Can You Quickly Clean Your Inbox?
March is here and so is the time for spring cleaning --- of your email inbox. All those on-line magazines and website newsletters that you signed up for to find Christmas gifts for friends and co-workers, are still sending you "stuff." You are trying to run a small...
Ask Roxanne Ross: Top 5 Ways to Improve Facebook Niche Targeting
Why should small businesses invest limited time towards using the intricate niche targeting system within Facebook ads? Because niche targeting works! But, only if you do the preparation, planning and persistence required. According to an article in...